History of ' Go Red For Women®' and The Red Dress Logo:
In 2003, the US National Heart, Lung and Blood Institute (NHLBI), the American Heart Association (AHA) and other organizations committed to women's health, joined together to raise awareness of women and heart disease.
The NHLBI introduced the red dress as a US national symbol for women and heart disease awareness and the AHA adopted this symbol to create synergy among all organizations committed to fighting this cause.
In the past, heart disease and heart attack have been predominantly associated with men. Historically, men have been the subjects of the research done to understand heart disease and stroke, which has been the basis for treatment guidelines and programs. This led to an oversimplified, distorted view of heart disease and risk, which has worked to the detriment of women. Because women have been largely ignored as a specific group, their awareness of their risk of this often-preventable disease has suffered.
(Information researched from the AHA and the WHF).
The Go Red for Women Campaign:
The 'Go Red for Women Campaign' is a Health and Wellness programme for women. The mission of the 'Go Red for Women Campaign' is to heighten awareness of Cardiovascular Disease in women, due to the high mortality rate among women as a result of heart disease.
The TTHF launched its GO RED For Women Campaign in November 2014 and made it one of the cornerstones of its awareness programmes. It is a passionate and vibrant initiative designed to empower women to focus on and take charge of their heart health.
The TTHF has taken up the mantle to bring the campaign to Trinidad and Tobago, to dispel the myth that heart disease is a man’s problem. In truth, heart disease can affect women just as much or even more than men and claims more women’s lives than all forms of cancer combined. The TTHF partners with local and international humanitarian organizations and NGOs to bring awareness to the women of Trinidad and Tobago under our local 'GO RED for Women Campaign'.
The Go Red For Women and the Red Dress logo encourages awareness and action to save more women's lives. The movement harnesses the energy and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life.
The Objectives of 'The Go Red for Women Campaign' are to:
Decrease the mortality rate among women as it relates to Heart Attacks and Stroke
Generate greater health awareness among women
Sensitize women on the risk factors of Heart Disease
Provide avenues and guidance for testing
Provide heart health counseling via literature, the TTHF website and social media
Promote a healthy lifestyle
Provide health education
Together We GO RED For Women
We believe in the power of a woman’s heart, the power to love, the strength to fight and the will to overcome.