Go Red for Women is a major international awareness campaign dedicated to the prevention, diagnosis and control of cardiovascular disease in women. The American Heart Association created the Go Red for Women campaign in 2004 to empower women with the knowledge and tools to take charge of their heart health. The World Heart Federation, together with its members, has taken the campaign global to inform women worldwide that heart disease and stroke is their number one killer and that they can take appropriate action to prevent it. Go Red for Women is an alarm call to every women in the world to take care of her heart health.
Cardiovascular disease (CVD) is the No. 1 killer of women worldwide, accounting for the deaths of 8.6 million women each year – an average of one per minute. Yet, many women are unaware that they are as vulnerable as men to CVD.
TTHF's Go Red for Women Campaign
The TTHF launched its Go Red For Women Campaign in November 2014 and made it one of its cornerstone awareness programmes. It is a passionate and vibrant initiative designed to empower women to focus on and take charge of their heart health.
The TTHF has taken up the mantle to bring the campaign to Trinidad and Tobago, to dispel the myth that heart disease is a man’s problem. In truth, heart disease can affect women just as much or even more than men and claims more women’s lives than all forms of cancer combined. The TTHF partners with local and international humanitarian organizations and NGOs to bring awareness to the women of Trinidad and Tobago under our local 'Go Red' Campaign.
The Go Red For Women and the Red Dress logo encourages awareness and action to save more women's lives. The movement harnesses the energy and power women have to band together and collectively wipe out heart disease. It challenges them to know their risk for heart disease and take action to reduce their personal risk. It also gives them the tools they need to lead a heart healthy life.
The Objectives of the Go Red for Women campaign are to:
Decrease the mortality rate among women due to heart attack and stroke
Generate greater health awareness among women
Sensitize women on the risk factors of heart disease
Provide avenues and guidance for testing
Promote a healthy lifestyle
Provide health education
Provide heart health counseling via literature, the TTHF website and social media